Get Thinking

Get Thinking

2009

The campaign “Get Thinking” is simply a ‘promotion’ of engaged mental processes. As a continuation of the show title: “Information Wants to Be Free”. “Get Thinking”. It represents the paradoxical gimmick that is not only putting the obvious on the pedestal but goes beyond the quote questioning the passivity of the public and their basic activities as humans. It is suggesting the active role of an individual and thus the public avoiding collective behavior. This rhetorical slogan has been realized as a multiple in the form of a promotional wristband.